After a long wait, the new numbers have been released from Geopath, and this is great news for you. Gone are the days of counting cars with averages of people driving in each car. Geopath’s new system utilizes cell phone data to determine a more accurate count of people driving by our billboards.
What does that mean for me?
That means we have a much more accurate picture of how many people are passing by the billboards, and the numbers have gone up. Some billboard’s traffic has gone up as much as 68%! These new numbers will help improve your reach in the area surrounding the billboards and increase the value of advertising on billboards.
New features coming!
Over the next few months, we will be getting more information about the traffic that is driving by our HWY 80 and HWY 101 digital billboards. Some of the features that we will be seeing include:
What Zip Codes the traffic is coming from
Where are people shopping
New marketing segments for people
These are just a few of the new features that Geopath plans to roll out in the next few months and years. You can follow us on social media for more updates as the data becomes accessible to us.
Veale is now on Twitter and will be tweeting throughout the week on what we are up to in the office, out of the office, and what our clients are advertising on our static and digital networks throughout Northern California.
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