Advantages of Digital vs. Traditional Billboards:

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There’s no question that outdoor advertising is effective. According to a 2013 Out of Home Advertising study conducted by Arbitron Inc, the average American spends about 20 hours a week traveling, either by personal vehicles or public transportation; this equals roughly about 170 to 350 miles in total travel distance. The same study found that… Read more »

Why Go Digital? The Real Question Is, Why Not?

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Outdoor digital billboards have been gradually but steadily replacing traditional “fixed” billboards, and it’s easy to see why. Digital billboard advertising offers a highly effective way to expand brand messaging, promote sales and time-sensitive events, and attract thousands of potential new customers. They’re also an optimal way to stretch the most out of your advertising… Read more »

Lessons Learned from Digital Advertising Woes

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No matter the scope of your outdoor advertising campaign, there can be lessons drawn from the successes–and failures–of modern digital advertising campaigns. One, many advertisers believed that online digital advertising offered complete transparency about effectiveness. However, state of the art out-of-home advertising challenges that belief. With new digital billboards which can gauge the passing speed… Read more »

Google Puts Outdoor Advertising Budget to Good Use with This Unbelievable Interactive Billboard

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Times Square recently became the home of the largest billboard in history. This interactive billboard features a screen by Mitsubishi Electric that’s the size of a football field. The Diamond Vision AVL-ODT10, as it’s known, delivers a pixel density of 2,368 x 10,048, exceeding 4K display resolution by 15 million pixels.Google has become the first… Read more »

AB 1405 Will Take Away Control From Local Governments and Harm Local Business

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Californians are accustomed to seeing changeable outdoor message signs run by Caltrans. They usually have public safety messages, Amber Alerts, and traffic directions. These Caltrans boards are an important service to the community and Californians have agreed this is the appropriate type of information that should be on our highway and freeway’s public spaces. Californians… Read more »

Expanding Your Marketing Budget

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Billboard advertising is a big powerful and eye-catching way to broadcast your message. So everyone’s question is how can we become involved even if budget is an issue? How can you maximize your marketing budget while also maximizing ROI. Many small businesses have now made use of what’s called shared spots. Through sharing billboard space, businesses… Read more »

Billboard Insider Releases 2017 Out of home website rankings – Veale received third place!

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Today Billboard Insider released the 2017 Billboard Insider out of home website rankings. Insider reviewed 337 out of home company websites and computed a score for each company based on the website’s contact info, sign info, readability and social media impact. Veale ranked in third place! Read the entire article here:

Veale Outdoor Advertising Recognized with Billboard Insider’s Company of the Day Award

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We couldn’t be more excited to have recently been honored by Billboard Insider as their Company of the Day. Billboard Insider, an industry news and analysis website, chooses to recognize standout companies on their site. Veale Outdoor Advertising has been singled out for this distinction, with Billboard Insider noting that we have served the North… Read more »

Sonoma-USA & Veale Outdoor

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  Sonoma-USA is a local company that recycles used vinyls/banners from local cities, businesses, individuals, billboard companies, and transforms them into stunning bags, purses, wallets, laptop cases, and more. By helping the environment and recycling these materials that are typically never used again they can increase to knowledge of sustainability, recycling, and overall helping the… Read more »

Bonterra: Organic Vineyards

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Bonterra vineyards is nestled in the hills of the Mendocino County hills 1 hour north of Santa Rosa. It was one of the first California Certified Organic Farms in 1989 and continued to become pioneers in organic and sustainable grape growing. Under the Umbrella of Fetzer, one of the biggest advocates for sustainable and organic… Read more »