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VINEYARD & WINERY MANAGEMENT | May – June 2016

By Tom Jackson

The first rule of marketing is to use absolutely everything you have. Too many people approach marketing as a one-size-fits-all campaign, run year-round, year-in, year-out. This is a great way to get ignored….Sharing your unique story across all marketing channels will expand your brand’s appeal. A personalized experience will always be remembered and shared. Capitalizing on every season with events and promotions will keep you in consumers’ thoughts. Play off your strengths and show them off to your customers. Read Entire Article Here