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Veale Outdoor Advertising Recognized with Billboard Insider’s Company of the Day Award

Veale Outdoor Advertising Recognized with Billboard Insider’s Company of the Day Award

We couldn’t be more excited to have recently been honored by Billboard Insider as their Company of the Day. Billboard Insider, an industry news and analysis website, chooses to recognize standout companies on their site. Veale Outdoor Advertising has been singled out for this distinction, with Billboard Insider noting that we have served the North Bay for 30 years and Tom Jackson’s outstanding leadership and 25 years of experience in the industry. Billboard Insider also points out the fact that we are Sonoma County’s only locally owned, licensed, outdoor advertising business.

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For more information, see the original article here: http://billboardinsider.com/company-of-the-day-veale-outdoor/

Sonoma-USA & Veale Outdoor

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Sonoma-USA is a local company that recycles used vinyls/banners from local cities, businesses, individuals, billboard companies, and transforms them into stunning bags, purses, wallets, laptop cases, and more.

By helping the environment and recycling these materials that are typically never used again they can increase to knowledge of sustainability, recycling, and overall helping the local communities.

Sonoma-USA donates a percentage of their profits to charities in the local communities. One partner, Sonoma Raceway, asks to have the profits from their used banners to be donated to Speedway Children’s Foundation. We at Veale Outdoor will choose to have the percentage donated to the Salvation Army.

How It Works

-Pick up banners at facility
-Clean weigh, and catalog them
-Work on design/cutting/sewing magic, and turn them into unique products
-Sell products on website sonoma-usa.com
-Donate percentage of proceeds from products made from banners back to charity of choice from donor

Benefits for Donor

– Save money from hauling banners to landfill
– Take back valuable storage space
– New sustainable/green message to share with community
– Unique products to advertise/market to customers (via online shop)
– Kick back for charity from sales

Customer Benefits

– Receive unique product (“own a piece of history”)
– Support charitable causes with every purchase
– Support re-purposing/reusing/up-cycling – reducing what ends up in the landfill

Kickstarter Campaign for Sonoma-USA

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Sonoma-USA has a Kickstarter campaign running and are asking for a pledge of $30,000.

Go check out their page and watch their video showing their wonderful products.

The products are extremely sturdy and durable with a “feel good” aspect since you would be helping the environment and local charities as well. By pledging a certain amount of money you will receive a special product made just for you. No one product is the same, it is unique to you, and no one else.

 

We at Veale are proud to start working with Sonoma-USA and are looking forward to helping spread the word about sustainability and the local communities.

#vealecares #rethinkwaste

 

Marketing Your Strengths

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VINEYARD & WINERY MANAGEMENT | May – June 2016

By Tom Jackson

The first rule of marketing is to use absolutely everything you have. Too many people approach marketing as a one-size-fits-all campaign, run year-round, year-in, year-out. This is a great way to get ignored….Sharing your unique story across all marketing channels will expand your brand’s appeal. A personalized experience will always be remembered and shared. Capitalizing on every season with events and promotions will keep you in consumers’ thoughts. Play off your strengths and show them off to your customers. Read Entire Article Here

Bonterra: Organic Vineyards

Bonterra vineyards is nestled in the hills of the Mendocino County hills 1 hour north of Santa Rosa. It was one of the first California Certified Organic Farms in 1989 and continued to become pioneers in organic and sustainable grape growing. Under the Umbrella of Fetzer, one of the biggest advocates for sustainable and organic farming practices in the wine industry, Bonterra has reached enormous heights and popularity throughout the world. Bonterra can be seen on our Rohnert Park digital billboard off Hwy 101 and our static billboard in Windsor off Hwy 101 with their wine bottle and their favorite phrase “Organically Farmed” on display. Fetzer Vineyards wanted to target travelers driving towards Alexander Valley, Mendocino, and other Northern Ca areas to become aware of their Bonterra brand. With the help of Veale Outdoor Advertising Bonterra will reach 1.6 million drivers per month advertising on our digital and static billboards.

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Bonterra is not open to the public for tastings or tours, but you can find their wines online at Bonterra.com. They also grow lavender which you can watch a video of the lavender farm here.

 

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Check out their Organic Life TV page and watch videos and read blog posts on recipes, life at the farm, home and garden tips, pairing tips and tricks, and many more.

 

THE BONTERRA PHILOSOPHY
We honor the land by farming organically, creating rich soils that provide healthy vines the opportunity to deliver wonderfully flavorful fruit. With every sip of Bonterra wine, you can taste our natural commitment. There’s no other way to fully capture the expression of our Mendocino terroir.
-David Koball, Vineyard Manager

Why Out of Home Continues to Grow & Succeed

 

OOHA

Unbelievable Reach:

OOH advertising reaches on-the-go consumers that traditional advertisements ignore. Consumers are away from home 70% of the day. This brings more value to OOH and has a bigger impact on reaching a bigger target market.

Creativity:

OOH gives the advertiser creative freedom when it comes to use of photos, graphics, phrases, digital usage, static usage, small size, or large size. With so many options there are endless possibilities for you to convey your message.

Timing

OOH can reach direct targets based on any time frame you like: holidays, school breaks, seasons, or elections. By focusing on the right time of the year OOH can reach your target market with the most impact.

Savings

With a high number of impressions per billboard, bus shelter, wall, etc. , OOH offers BIG value and options to save money and efficient with your advertising dollars.

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Curious what DIGITAL OR STATIC BILLBOARDS can do for you?? CLICK HERE!!

 

 

Tomorrow’s Leaders Today

Social Advocates for Youth

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This Saturday March 19th at 5pm our General Manager Tom Jackson will be supporting the

LUCK o’ the IRISH GALA!!!

Presented by the Santa Rosa East Rotary Club and held at the Friedman Event Center in Santa Rosa.

Come decked out in your favorite Green Attire and say hi to Tom

This fundraiser is for Tomorrow’s Leaders Today, which is also a partner of the Social Advocates for Youth program.

What will you get?

Silent auction, delicious dinner, cool Irish Dancers, live auction, and a live band!

Need more info, want to sponsor, or donate? Click here.

 

TLT is a program designed to help the local community’s youth to develop leadership skills through community, civic, and business professionals. Students learn over the course of 9 months about local human services, agriculture, criminal justice, community service, health care, government, environmental/natural resources, and business and media.

If you would like to know more about the TLT program click here.

 

The SAY program for Sonoma County is an organization that was started in 1971 striving to help support the community’s children, youth, and families with housing, counseling, and job search/opportunities.

To learn more about the programs and the individuals they help click here.

 

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St. Jude Children’s Research Hospital Radiothon

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Veale Outdoor Advertising and Sonoma Media Group are partnering to help St Jude Children’s Research Hospital Radiothon Event  – sponsored by Montgomery Village and Froggy 92.9 studios – starting March 3rd.

 

The event will raise money for children and families affected by childhood cancer and also tell their stories with the help of the community and several country music stars including, Randy Owen, Keith Urban, Brad Paisley, Hunter Hayes, Darius Rucker, Jake Owen, Tim McGraw, Lady Antebellum, The Band Perry, John Rich and more.

 

We along with Froggy 92.9 are asking listeners like YOU to call in with pledges of support during the Radiothon March 3rd at 5pm and March 4th at 7pm. Call to participate (707) 636-1467.

 

Last year they raised $87,000.  Let’s beat that number this year Sonoma County!

 

About St. Jude’s

 

St. Jude Children’s Research Hospital in Memphis, TN was founded in 1962 by entertainer Danny Thomas for the purpose of treating and finding cures for children’s cancer.  When St. Jude opened its doors, childhood cancer was a virtual death sentence.  Only 20 percent of children survived, and only 4 percent of children diagnosed with acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, won their fight.  The research and treatment developed by St. Jude have helped push today’s overall survival rate for childhood cancers to 80 per cent, and the survival rate for ALL is now 94 percent.

 

Country Cares for St. Jude kids is one of the most successful radio fundraising events in America.  Since the program began in 1989, nearly 200 radio stations across the country have participated and raised $550 million in pledges for the children of St. Jude Children’s Research Hospital.

 

Our Valentine’s Day Wishes

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Back in the day if you wanted to express your love through outdoor advertising you had to painstakingly plan the event weeks or months in advance. Today – we do it in seconds with one phone call! ANYONE (even express your businesses love) can post a message anywhere in the county or multiple counties reaching millions within a few hours. SO….in preparation of V – Day…

Veale Outdoor and KZST are partnering up to offer 100 listeners valetines billboardspecial personal Valentine’s Day message to their loved one’s on the Rohnert Park digital billboard off Highway 101 near the exit of Rohnert Park Expressway.Click here to be directed to the contests/directions page.

 

Our tips for a winning message: Be witty, punctual, and bold. Be simple and straight to the point! And it will flash Valentine’s Day!

You’re in good company – the following companies also done V-Day special messages like Coca-Cola’s campaign #shareacoke or Aerva, a technology company that enables real-time interactivity between mobile, social media applications, and digital display networks (outdoor for example). Aerva asked the public through Twitter to send them their Valentine’s Day photos to post on their outdoor displays throughout a specific city.

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So if you don’t know what to do for your loved ones this Sunday, go to KZST and fill out the form to have your message put up in lights for all to see. Don’t deal with the long lines at the flower shops, restaurant, or chocolate shop, sit back relax and let KZST and Veale Outdoor Advertisement do the work for you.

Happy Valentine’s Day!

Clients of Veale Outdoor Advertising