Google Puts Outdoor Advertising Budget to Good Use with This Unbelievable Interactive Billboard

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Times Square recently became the home of the largest billboard in history. This interactive billboard features a screen by Mitsubishi Electric that’s the size of a football field. The Diamond Vision AVL-ODT10, as it’s known, delivers a pixel density of 2,368 x 10,048, exceeding 4K display resolution by 15 million pixels.Google has become the first… Read more »

This Retro Advertising Method has Modern Appeal

Posted by & filed under Marketing.

When considering their advertising budget, many companies limit themselves to social media campaigns and costly TV and radio advertising. But road trip favorite Cracker Barrel is leading the way in craft an advertising campaign with timeless appeal. The restaurant commits nearly 50% of its advertising budget to billboard ads, according to eMarketer. Their charming, southern-style… Read more »