Archive for June 2018
Get Customers Engaged with Outdoor Promotions
Brands are directly engaging more and more with customers. By bridging the divide between company and consumer, brands are able to develop personality, garner buzz, and stick in people’s minds. Billboards are the perfect way to engage with potential customers in a long-lasting way. We’ve mentioned before billboard’s impressive statistics when matched up against television…
Read MoreAB 1405 Will Take Away Control From Local Governments and Harm Local Business
Californians are accustomed to seeing changeable outdoor message signs run by Caltrans. They usually have public safety messages, Amber Alerts, and traffic directions. These Caltrans boards are an important service to the community and Californians have agreed this is the appropriate type of information that should be on our highway and freeway’s public spaces. Californians…
Read MoreVote Scheduled on Advertising in CA Right of Way
Billboard Insider | June 21, 2018 A vote is scheduled next Tuesday in the California Senate Transportation Committee on AB 1405 which will allows the California Department of Transportation to establish a pilot project for advertising on state rights of way. You can read an analysis of the bill here and the text of the bill here. Insider ran…
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