OOH advertising reaches on-the-go consumers that traditional advertisements ignore. Consumers are away from home 70% of the day. This brings more value to OOH and has a bigger impact on reaching a bigger target market.
OOH gives the advertiser creative freedom when it comes to use of photos, graphics, phrases, digital usage, static usage, small size, or large size. With so many options there are endless possibilities for you to convey your message.
OOH can reach direct targets based on any time frame you like: holidays, school breaks, seasons, or elections. By focusing on the right time of the year OOH can reach your target market with the most impact.
With a high number of impressions per billboard, bus shelter, wall, etc. , OOH offers BIG value and options to save money and efficient with your advertising dollars.