St. Jude Children’s Research Hospital Radiothon

St. Jude Children’s Research Hospital Radiothon

st jude


Veale Outdoor Advertising and Sonoma Media Group are partnering to help St Jude Children’s Research Hospital Radiothon Event  – sponsored by Montgomery Village and Froggy 92.9 studios – starting March 3rd.


The event will raise money for children and families affected by childhood cancer and also tell their stories with the help of the community and several country music stars including, Randy Owen, Keith Urban, Brad Paisley, Hunter Hayes, Darius Rucker, Jake Owen, Tim McGraw, Lady Antebellum, The Band Perry, John Rich and more.


We along with Froggy 92.9 are asking listeners like YOU to call in with pledges of support during the Radiothon March 3rd at 5pm and March 4th at 7pm. Call to participate (707) 636-1467.


Last year they raised $87,000.  Let’s beat that number this year Sonoma County!


About St. Jude’s


St. Jude Children’s Research Hospital in Memphis, TN was founded in 1962 by entertainer Danny Thomas for the purpose of treating and finding cures for children’s cancer.  When St. Jude opened its doors, childhood cancer was a virtual death sentence.  Only 20 percent of children survived, and only 4 percent of children diagnosed with acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, won their fight.  The research and treatment developed by St. Jude have helped push today’s overall survival rate for childhood cancers to 80 per cent, and the survival rate for ALL is now 94 percent.


Country Cares for St. Jude kids is one of the most successful radio fundraising events in America.  Since the program began in 1989, nearly 200 radio stations across the country have participated and raised $550 million in pledges for the children of St. Jude Children’s Research Hospital.


Our Valentine’s Day Wishes

kzst valentine

Back in the day if you wanted to express your love through outdoor advertising you had to painstakingly plan the event weeks or months in advance. Today – we do it in seconds with one phone call! ANYONE (even express your businesses love) can post a message anywhere in the county or multiple counties reaching millions within a few hours. SO….in preparation of V – Day…

Veale Outdoor and KZST are partnering up to offer 100 listeners valetines billboardspecial personal Valentine’s Day message to their loved one’s on the Rohnert Park digital billboard off Highway 101 near the exit of Rohnert Park Expressway.Click here to be directed to the contests/directions page.


Our tips for a winning message: Be witty, punctual, and bold. Be simple and straight to the point! And it will flash Valentine’s Day!

You’re in good company – the following companies also done V-Day special messages like Coca-Cola’s campaign #shareacoke or Aerva, a technology company that enables real-time interactivity between mobile, social media applications, and digital display networks (outdoor for example). Aerva asked the public through Twitter to send them their Valentine’s Day photos to post on their outdoor displays throughout a specific city.

coke valentines


So if you don’t know what to do for your loved ones this Sunday, go to KZST and fill out the form to have your message put up in lights for all to see. Don’t deal with the long lines at the flower shops, restaurant, or chocolate shop, sit back relax and let KZST and Veale Outdoor Advertisement do the work for you.

Happy Valentine’s Day!

Super Bowl & National Pizza Day Are Here!


This Sunday is Super Bowl 50 hosted at Levi’s Stadium in Santa Clara, Ca located about 90 miles from Sonoma County. National pizza Day is next Tuesday February 9th.  It’s not too late to take advantage of these two huge events!


It’s all happening days away, so what can you do now to immediately increase your sales, specifically for pizza businesses? Here are some helpful tips…..

  • Offer combo deals or coupons
  • Hand out refrigerator magnets
    • Having your business card on the fridge is perfect for when customers don’t want to cook but want delivery or take out.
  • Have a punch card system
  • Market digitally, either outdoor, radio, or online.
    • Digital outdoor is great for last minute advertising because you have the flexibility with campaign length (ex: 3 days or 3 months), taking down and uploading ads can happen in 12 hours or less, and you can play multiple ads at a time.
  • Be honest and true to your business, employees, and customers.
    • Have quality mouthwatering photos that are exactly what your restaurant sells.


  • 7 million drivers see Veale Outdoor digital Billboards each month along Highway 101 & 80 
  • 69% of travelers make purchasing decisions outside of their home
  • Ads can be edited at any time/same day by phone! 

 papa johns







Clients of Veale Outdoor Advertising